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Targeting Your Market
This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles, and more. Read more
Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers
This online workshop provides a self-assessment and different approaches your company can use in understanding and responding to market changes. Read more
Managing Your Cash Flow
This workshop will illustrate the importance of analyzing your cash flow, help you prepare a cash budget, and determine cash in and cash out. Read more
Personalization Strategies to Attract and Retain Customers
This workshop will discuss marketing tactics and personalization strategies, case studies of successful companies, and help you develop your own strategy. Read more
Preparing a Balance Sheet
This workshop explains the importance of a balance sheet, walks you through the steps of creating a balance sheet, and provides a sample balance worksheets. Read more
Building Your Brand
This workshop will help you define your company’s brand , increase brand strength, and show how to benefit from a strong brand reputation and personality. Read more
Pricing Products and Services
This online workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other techniques. Read more
Protect Your Intellectual Property with Patents, Trademarks, and Copyrights
This workshop will help you understand why you must protect your company's intellectual property, three forms of intellectual property protection and more. Read more
Identifying Your Sales Strategy
This workshop will help you develop your company's sales strategy by preparing a sales forecast, establish a sales budget and contingency plan. Read more
Valuing a Business
This online workshop will explain reasons to assess your company's fair market value, illustrate approaches to determining the value of a business, and more. Read more
Conducting a Market Analysis
This workshop explains the importance of doing a market analysis and how to best conduct your research. Case studies are included to help you start today. Read more
Analyzing Your Competition
This workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition. Read more